Method
Our method, in full.
Most vendors keep their scoring secret. Ours is on this page, so you can check every number we give you.
1 · The readiness check
Fifteen checks on your homepage and its root files (robots.txt, sitemap, llms.txt), done the way a crawler sees them: no JavaScript, our own user agent, at most 1.5 MB per file. Each check is good (full points), partly (half) or missing (zero). The weights add up to 100.
| Check | Group | Weight |
|---|---|---|
| Secure connection (HTTPS) | Can AI reach and read it? | 5 |
| Readable without JavaScript | Can AI reach and read it? | 10 |
| AI crawlers allowed | Can AI reach and read it? | 15 |
| Indexable | Can AI reach and read it? | 5 |
| Company data for machines | Does AI know who you are? | 12 |
| Linked profiles | Does AI know who you are? | 8 |
| Title and description | Does AI know who you are? | 6 |
| Contact details | Does AI know who you are? | 6 |
| One clear main heading | Does AI know who you are? | 4 |
| Canonical and sharing tags | Does AI know who you are? | 4 |
| Answers to real questions | Can AI use it as an answer? | 8 |
| Languages marked up | Can AI use it as an answer? | 7 |
| Sitemap | Can AI use it as an answer? | 5 |
| Recently updated | Can AI use it as an answer? | 3 |
| llms.txt | Can AI use it as an answer? | 2 |
| Σ | 100 |
80 and above: ready for AI. 55 to 79: partly ready. Below 55: hard for AI to use.
What it cannot see: whether AI actually names you, bot firewalls in front of your site, content that only appears after JavaScript runs, reviews, and mentions on other sites.
2 · The presence measurement
- 30 buyer questions per language
- Written with you before the first run, in the words your buyers use, then frozen. A change in the result is then a change in the market, not in our wording.
- 3 runs per question per engine
- AI answers vary between runs. Asking three times shows what is stable and what is chance.
- Five engines
- ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews, with live search where the engine offers it.
- What we record
- Named or not, position in the answer, the words used about you, the competitors named, and the sources cited.
- The score
- The share of runs in which you are named, per engine and per language. Every number links to the saved raw answer.
3 · What we fix
- Technical
- Crawler access, structured data, languages, sitemap, llms.txt and speed: the conditions for being read at all.
- Answers
- Pages that answer one buyer question each, directly in the first sentences, researched and edited by people.
- Identity
- The same name, address, phone and description on Google Business Profile, Bing Places, Apple Business Connect, LinkedIn and the directories of your trade.
- Mentions
- Articles, lists and directories that AI engines cite. Engines trust what others say about you more than what you say yourself.
4 · Your data
We never enter your domain, your clients or your competitors into third-party competitor tools. We keep what we need to do the work and nothing else. See the privacy page.
Start here
Get your measured report.
Tell us your website and your market. A person replies within one working day. The free sample, five of your buyer questions asked in Gemini with live search, follows within three working days.