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AI brand monitoring: know what AI says about your brand

Your buyers ask ChatGPT and Gemini about you before they ask you. How to track what the engines say, what to look at, and what to do when the answer is wrong.

Why one screenshot is not monitoring

Ask ChatGPT the same question twice and you can get two different lists. Answers also differ per engine, per language and per country. A single answer proves nothing either way; a trend over fixed questions and repeated runs does.

What to track

Visibility: are you named, and how often across runs? Accuracy: are your prices, locations, services and status described correctly? Sources: which pages do the engines cite when they talk about you or your category? Competitors: who is named instead of you? Together these give your share of voice, per engine and per market.

Tools and services

Several AI visibility tools now track brand mentions in AI answers, and they are useful if someone acts on the numbers. Monitoring alone changes nothing: the value is in fixing the sources and pages behind a weak or wrong answer. That is the part we do.

How we monitor

Our Done-for-you plan measures 30 buyer questions three times in five engines every month, with the raw answers. Category Leader adds a weekly share of voice against five competitors you choose. For companies where one wrong answer costs real money, ToBeFound Premium watches the answers 24/7, and on Private Office a person responds to a wrong answer within one hour, day and night.

When the answer is wrong

Record it, find the source the engine repeats, correct it there and on your own site, and ask again until the answer changes. When AI gets your company wrong walks through each step.

Questions about AI brand monitoring

Which AI engines should we monitor?

The ones your buyers use. For most markets that means ChatGPT, Google’s AI Overviews, Gemini, Perplexity and Claude, the five we measure.

How often should we check?

Monthly is enough to see a trend for most businesses. Weekly makes sense in competitive categories; continuous watching only when a wrong answer can do damage within days.

What is share of voice in AI?

The share of answers to your buyer questions in which your brand is named, compared with your competitors. It only means something when the questions and the number of runs stay the same.

Can we monitor in several languages?

Yes. Answers differ per language and market, so we measure each one separately, with questions in the buyers’ own words.

Start here

Get your measured report.

Tell us your website and your market. A person replies within one working day. The free sample, five of your buyer questions asked in Gemini with live search, follows within three working days.

Get your measured report