1. Record the answer exactly
Save the question word for word, the engine, the date and the full answer. Ask it three times: if the mistake appears only once, it is noise; if it comes back every time, the engine has a source for it. When the engine shows its sources, write them down.
2. Find the source it repeats
Wrong facts usually come from somewhere: an old directory listing, an outdated article, a review site, another company with a similar name, or your own old pages. Search for the wrong fact in quotes and look at the sources the engine cites.
3. Correct it at the source and on your own site
Ask the owner of the source to fix or remove it, or update it yourself on profiles you control. On your own site, state the correct fact plainly on the page where a buyer would look for it, and in your structured data. Remove or redirect your own outdated pages.
4. Make your details the same everywhere
Use one name, one address, one phone number and one description on Google Business Profile, Bing Places, Apple Business Connect, LinkedIn and the directories in your trade. Conflicting details are a common reason an engine mixes up two companies.
5. Ask again, and keep asking
Engines pick up changes at different speeds. Ask the same question in the same engine every week or month and keep the answers, so you can show when it changed. Some engines also have a feedback button on an answer; use it, but do not count on it.
When it cannot wait
A wrong answer about a recall, a lawsuit or a safety issue can do real damage within days. ToBeFound Premium watches the answers about you 24/7, and a person responds to a wrong answer within one hour, day and night, on Private Office (within four hours on the Retainer).